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Session Description
Recent years has seen an explosion in mobile wallet-based payment solutions offering real convenience to consumers, with a number developing into super apps. There has been huge disruption in e-commerce and point-of-sale (pos) impacting merchants and consumers alike, with new value propositions delivering seamless experiences and displacing cash. Embedded finance is gaining momentum, remittances continue to grow, and the focus on digital currencies including CBDCs is intensifying.
52% of businesses plan to sell through social networks (social commerce) in 2023(2). New capabilities such as chatbots, live chat, Gen AI, messaging, next best action and embedded finance, are enabling Conversational Commerce to develop at pace and offer a richer UX. And now, more than 200m business users use Whats app Business every month.
We will explore how mobile has become central to commerce growth and whats next.
*We are anticipating a busy MWC Barcelona, so seats will be allocated on a first-come, first-served basis. Therefore, please ensure you make your way to your desired sessions early