Speaker Bio
New York-born, ex-Seattle native, Paul is an Innovator & Entrepreneur, expert at applying New Technologies to Marketing. The objective? Creating solutions that truly "connect" with users and produce results, as he did during his career at Microsoft as Marketing Manager for Eastern Europe and Russia.
Well-versed in product development: in 1990 Paul presented Microsoft's first products in Russia with Bill Gates in Moscow. He also created the company's first Advertising campaigns, PR network and Trade Show activities there, and in Eastern Europe.
As Founder & President of Spain's first Internet Advertising Agency (March, 1995), he has a vast (and humble) experience of what works and what doesn't in Digital Marketing. In March of 2017, along with 9 other European agencies he co-founded AFFINITÀ, a global network of independent agencies – now with 20 offices on 4 continents (www.affinita.com).
User-focused at all times, Paul places special value on listening to one's customers, harnessing technology and involving them in the process of creating brands and new products.