Speaker Bio
Paulo Araujo is the Director Area Scouting at FC Barcelona. With an extensive background in sports marketing, he has held prominent roles, including former Head of Global Sports Marketing at Umbro and senior positions at Adidas Portugal and Nike Inc.
Paulo has served as an international football consultant for clubs, agencies, and academies, with a diverse career spanning multiple countries, including Portugal (twice), South Africa, Angola, England, and Spain. He brings a wealth of international experience to the sports industry.